Do You Know and Plan For The 3-R's for Your Business?

Everyone is familiar with the 3-R's from school – reading, 'riting and

'rithmetic. This was our first introduction to an effective performance

model. As proficiency increased in each R, performance was further enhanced.

Effective performance models by their very design are a continuum that

automatically raises performance to the next level.



Today's businesses have their own 3-R Performance Model. This model hasn't

really changed since the early of origins of business enterprises. No matter

what the latest business guru advocates, good business practices and most

importantly the "bottom-line" always appear to return to these basic 3-R's.

For without Relationships, Referrals or Revenue, today's businesses will not

achieve current goals nor grow.



R1 – Relationships

With the Internet providing immediate access to unlimited vendors, products

and services, today's business owners must develop sustainable and loyal

relationships. Current customer service research suggests that the cost to

attract a new customer or client is 10 times greater than to maintain an

existing customer. Relationships lead to the second R.



R2 – Referrals

Referrals according to recent research account for 84% of all sales. This

research supports what our common sense tells us about human nature. We are

more likely to believe a close friend and probably a not so close friend

over the slick Madison Avenue advertising efforts. Additionally, only 1 in

26 dissatisfied clients will share their dissatisfaction with the

organization, but will be more than happy to share their "bad" experience

with others.



Referrals add value to the bottom line by reducing marketing dollars. You

can't "pay" for referrals. Referrals are given free much like a friendly

smile or a sincere handshake. R1 and R2 make R3.



R3 – Revenue

Without this final third "R," companies would not be in business. Revenue is

the ultimate desired end result. When revenue grows, both the company and

employees transition beyond surviving and transform into a thriving, high

performance, results driven team where everyone shares a laser focus.

Successful companies and individuals actively work the 3-R's every day

regardless of their yearly achievements. Complacency for these individuals

is not an acceptable attitude!



If your goal is to reach that next level of success, then maybe the first

step is ask yourself, do you know your 3-R's? The second step is to begin to

construct a plan to help you improve your 3-R's. And the final step is to

implement your Plan.



P.S. Remember, indecision or the inability to act is a decision. One of the

most consistent mistakes businesses make is the failure to operationalize

their strategic plan or goals. Plans do not work setting on a desk, in a

drawer or on a book shelf.



Leanne Hoagland-Smith helps individuals and organizations to double results

usually within 2 to 12 weeks. She secures lifelong change through proven

processes. If at least doubling your revenue, improving your organizational

culture or finding balance interests you, visit www.processspecialist.com or

ask to subscribe to complimentary copy of Power Choices a monthly newsletter

at info@processspecialist.com